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Bold fashion, music revolutions, and cultural movements saturated the 1970s, leaving a mark on society for good. In the ’70s, the fashion trend was more casual and expressive; bell bottom pants, platform shoes, and drawings of psychedelics appeared in each wardrobe in the world.
When punk rock and the accompanying fashion made its debut, it was an anthesis to mainstream disco style, and the heads and the locks of punk rock had an edgy, antagonistic and anti-establishment feel. The ’70s were an iconic era of self-expression and breaking from the traditional norms, as the easy acceptance of experimentation had taken people by storm.
Bell-Bottoms
One of the defining fashion trends of the 1970s was bell-bottoms, characterized by wide, flared legs that began at the knees. This iconic style was initially popularized by sailors in the 19th century but gained massive mainstream appeal during the ’70s, epitomizing the decade’s free-spirited ethos.
Just like the movements of the ’60s, bell-bottoms were a symbol of freedom and nonconformity. Their legacy continues to inspire modern fashion trends because they’re more than just a fad; they’re a fashion statement that brings sass and flair to the masses.
High-Waisted Jeans
A pair of these jeans usually sits above the natural waistline and is often worn with crop tops, blouses, or tucked-in shirts for a unique silhouette. It became emblematic of the period, and celebrities and fashion icons like Farrah Fawcett wore the style in films, television, and magazines.
They have a flattering fit that hugs the narrowest part of the waist before flaring out, and they’re slim enough to wear with bell bottoms and skinny jeans alike. They also balanced out the short tops and crop jackets of that colorful decade brilliantly, giving people that classic hourglass shape.
Tie-dye
In the 1970s, tie-dye was the pinnacle of self-expression as so many were drawn to color and creativity. But its influence spread like wildfire, synced with its inescapability among famous musicians and influencers. It was hot at music festivals like Woodstock.
The technique’s accessibility also made it wildly popular: you just needed some plain white tees, a couple of bands, and a squirt of dye. According to North House Folk School, tie-dyeing originated in China in the fifth century, was popular in Japan in the eighth century, and is also known as Shibori there.
The Afro
It was in the 1970s that the afro blew up on the scene as both a hairstyle and a symbol of collective pride and freedom. Afro wearing celebrity icons like Angela Davis and Jimi Hendrix provoked the love for natural hair among thousands of fans.
Furthermore, the afro was also regularly seen in movies and music, outlets that conveyed the cultural thrills and energy at that time. The afro was adored not only on disco floors and at political rallies but also became an everlasting icon of style and substance!
Corduroy
The iconic fabric of the 70s has a unique ribbed texture and an irresistible feel. Corduroy is a fabric known for its versatility and durability, and was by no means the sole domain of trendsetters; it was a favorite in the wardrobes of everyday folk everywhere.
Corduroy’s comfort and style combined made it something that captured hearts in the 70s. This fabric bridged the gap between comfort and chic as society turned towards more casual fashion trends. It had all of the bright colors and rich textures just waiting to be incorporated as an easy way to express individuality.
Circular Sunglasses
Round frames tended to be oversized and often had colored or mirrored lenses, enhancing their bold, expressive style. Icons such as John Lennon and Elton John made round frames their signature look, backed by pop culture, and the masses were instantly influenced.
Apart from that, these sunglasses embraced the 60s counterculture ethos of individuality and freedom. It’s no wonder they became the cornerstone of any wardrobe back then.
Platform Shoes
Usually, these shoes would have thick soles, typically from 2 to 5 inches high, to exaggerate a height effect, appealing to both men and women who like a little something different to stand out.
David Bowie and Elton John are prime examples of iconic musicians, often sporting platforms, who established the symbol of flamboyant fashion. Platforms were a symbol of rebellion against the era’s conventional dress codes, transcended gender norms, and appealed to both men and women, spreading on platforms.
Large, Floppy Collars
During the 1970s, a huge, floppy collar, also known as a disco collar, became a symbol of the period’s vibrant, expressive style. Its popularity may be attributed to its prominent presence in men’s and women’s clothing, equally common in disco settings.
These collars were popularized by cultural icons of the era, like John Travolta in “Saturday Night Fever.” But it was their exaggerated size that made a statement, both in style and through the vibrant patterns and synthetic fabrics that were a rage at the time.
Puka Shells and Love Beads
Puka shells come from Hawaii and are natural, round-shaped shells that were collected by beachcombers. Their name, ‘pukas,’ which translates to ‘hole,’ reflects the convenient hole many shells have, making them ideal for stringing into necklaces.
In the 70s, the embrace of puka shells skyrocketed, partly due to the surfing culture’s embracing of casual, beachy aesthetics. These shells were the perfect symbols of the laid-back, carefree Hawaiian lifestyle that the crowds of the 70s were seeking.
Feathered Hair
This era was defined by feathered hair, and it quickly became a symbol of cool thanks to the heaps of feathers it pulled off with effortless chic.
Farrah Fawcett, and her amazingly awesome hair on Charlie’s Angels—this trend shot into the spotlight because of cultural icons like her. Celebrity hairstylist Allan Edwards has claimed credit for this famous hairstyle, according to Formulate.
Hot Pants
Directly invading both fashion publications and actual fashion trends, hot pants were the sizzling 1970s trend that turned heads and gave those otherwise stagnant years a killer twist. These daringly short shorts, first popularized by designer Mary Quant, became iconic for their symbol of freedom and youthful expression.
Although hot pants garnered both praise and criticism for their daring design, they without a doubt had a lasting impression on the fashion landscape of the 70s, embodying the spirit of freedom and self-expression of the time.
Underground Punk
Its raw energy and anti-establishment ethos made it a shining beacon of the 1970s underground punk scene. Iconic bands like The Ramones, The Sex Pistols, and The Clash emerged as influential figures, breathing life into the music industry with their fast-paced, electrifying live performances.
Consequently, punk fanzines and independent record labels also played a major role, giving punk a voice, regardless of how unconventional it was. According to Sound of Life, punk in the USA reached its most complete stage in 1974 in New York City’s CBGB music club.
