11 Chip Gaines Real Estate Strategies Most Realtors Wouldn’t Dare

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Chip Gaines and his real estate prowess is a bit magical. Chip is known all over for his work on HGTV’s ‘Fixer Upper’ and has inspired countless homeowners and would be realtors with his approach to buying, renovating, and selling properties. What Chip brings is taking risks, having vision and really understanding the people. While his methods may be unconventional, he continues to deliver results that everyone else in the real estate world is scratching their heads over.

Some real estate agents are still working with the traditional techniques while Chip is bringing new ideas to the industry. He takes a combination of smart planning, creative thinking and a real passion for making spaces valuable. Let’s take a look at eleven of Chip Gaines’ real estate strategies that most realtors would be afraid to try.

Character Over Convenience Investing

Exterior of modern cottage house with columns and balcony surrounded by green grass and trees

Chip doesn’t always pick the most new or most polished properties. He looks for character in homes, even if they need some elbow grease. Some professionals in the real estate world prefer move in ready properties, but Chip sees beneath the surface and sees the potential for charm and individuality. This approach takes a keen eye and a willingness to take on projects that other people would turn away from but it pays off with properties that really do stand out.

Focusing on Community Feel

According to Chip, a house should feel like it fits in with a neighborhood. He doesn’t just focus on the four walls, he looks at the whole environment. When Chip scouts properties, he keeps an eye out for local vibe, schools, parks and other community aspects that can take a property and turn it into a true home. And this ‘big picture’ thinking often sets him apart as he knows that buyers are looking for more than just a property, they are looking for a lifestyle.

The Curb Appeal Beyond What You’ve Seen

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While most real estate agents focus on curb appeal, Chip thinks first impressions aren’t everything. A house might not look all that impressive on the outside, but Chip has a knack for seeing what’s under the hood. He knows that some homes just need some simple changes to show them off. He uses this strategy to scoop up properties that others would probably pass over, then make them into gems with just a few smart adjustments.

Risking It With Fixer-Uppers

Outrageous Oops Moments That Ruined People's Homes — Image Credit: TQ Construction/Flickr

Chip Gaines is known for doing houses that other people might call ‘money pits.’ Unlike most agents who play it safe, Chip loves fixer uppers because he sees the potential in them. He knows with a dedicated team and a can do attitude that when he takes on projects requiring renovation, he will have a one of a kind, rewarding end product. He’s willing to take risks and his willingness to take risks has helped him to create one of a kind properties with high returns, even if it means a little extra sweat along the way.

Adding Value With Local Artisans

Rather than opting for cookie cutter designs, Chip works with local artisans to lend each property a bit of local authenticity. Each home gets a story with handcrafted woodwork, custom tiles or unusual fixtures. This also supports local businesses, and appeals to buyers who prefer homes with personality. Homes with custom details can sell for more, and it’s a win-win for buyers and sellers alike.

Function Ahead of Flash

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Chip knows how to strike a style vs. practicality balance. People want attractive spaces, but they also need homes that work for their everyday lives, and he knows that. These chip designs are functional with clever storage solutions, versatile layouts, and family friendly spaces that make the home livable and attractive. He knows when things get over the top, sometimes buyers turn off, so he makes things real, spaces people can actually picture themselves living in.

Relying on His Instincts

While Chip often takes his gut, and relies heavily on market data, many agents do not. If he believes in a property’s potential, he’s not afraid to go against trends. He is able to spot opportunities that others may not because he takes this instinct driven approach. It turns out he’s rarely wrong and as it happens.

Stressing Emotional Connection

Chip doesn’t just sell houses, he builds homes that touch buyers emotionally. He knows that buying a house is a personal experience and he plays to that. He helps buyers see themselves there by designing spaces that are warm, joyful and comforting. This is not only a way to make his properties more attractive, but also a way to build an emotional connection that few agents understand and that results in faster and often more profitable sales.

Rather Than Short Term Gains, Think Long Term

A Real Estate Agent Handing the Key to the New Homeowners — Photo Credit: Pexels

Whereas some agents seek quick sale, Chip looks to the long term potential of each property. He considers the future buyer’s needs and how the house will enhance value in time. He designs homes that last, by thinking of the life of design choices and the sustainability of materials. That’s what serious buyers are drawn to, and what keeps them coming back: his emphasis on long term investment as opposed to immediate profit.

Taking a Hands-On Approach

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Chip has a unique view, which comes from a hands on approach, and if something unexpected comes up, he can make quick decisions. Chip believes that many real estate agents delegate these tasks, but being involved in each step ensures that the outcome is quality.

Quality Over Quantity

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Many realtors set out to list as many properties as possible, but Chip is selective in what he chooses to work on. He would rather have a few properties that he believes in than spread himself too thin on too many properties. He is focused on quality not quantity, so he can direct his energy into every property and make sure each project is the best that it can be. He is choosy and that has built him a loyal clientele, a strong network, and a reputation for excellence.

Disclaimer: This list is solely the author’s opinion based on research and publicly available information.