13 Sneaky Secrets Behind Walmart’s Grocery Aisles You Probably Never Knew

This post may contain affiliate links.

A walk through Walmart’s produce department leaves you wondering what’s going on underneath the rows of bright offers. Walmart operates 10,500 stores worldwide, including 5,205 stores in the United States. As America’s largest retailer, it has an 8.5% market share and more than 250 million shoppers per week.

90% of Americans live within 10 miles of a Walmart. Some specialists, such as Phil Lempert, the “Supermarket Guru,” say Walmart uses the latest strategies to entice customers and keep them engaged when they are in the store. Here are 13 fascinating secrets that make Walmart’s grocery aisles a shopper’s delight.

Essentials at The Back of The Store

Essentials at The Back of The Store
Image Credit: ccipeggy via pixabay

Have you ever seen the staples (like produce, dairy, and meat) packed all around the store’s perimeter? This isn’t by accident.  

Retailers highlight that if staples are outside, then shoppers will move along more aisles and make more impulse purchases.

Eye-Level = Buy Level  

Eye-Level = Buy Level  
Image Credit: nadinheli22 via pixabay

Walmart understands that eye level is prime real estate. Goods on this surface sell more because they are in the natural line of sight. That’s particularly true with higher-priced brands, which get put up close enough to grab your eyeballs while lower-end brands sit on the bottom shelves.

That goes for Walmart’s private-label brands, too. When you go shopping next time, squat and get some savings you’re missing out on!

Color Psychology at Play  

Color Psychology at Play  
Image Credit: NatureFriend via pixabay

Not all those cheery shades in the produce aisle are aesthetics. They also know that vivid colors make people want to eat and purchase.

This is Walmart’s clever little cunning strategy: It creates a space that gently encourages you to buy more fresh produce—and maybe an extra snack or two.

Freshness Overload  

Freshness Overload  
Image Credit: jjuntune via pixabay

Walmart’s supermarket aisles are fashioned like farmer’s markets: fresh is everything. Experts say that fresh produce draws customers in, which helps to boost sales.

Walmart takes shopping to the next level with creatively arranged fruits and vegetables while still encouraging healthy decisions.

Price-Match Guarantee  

Price-Match Guarantee  
Image Credit: PublicDomainPictures via Pixabay

Did you know that Walmart has a price-match guarantee, so you don’t have to go from one store to another to get the best deal?

They’ll beat any price advertised by other retailers in your area on the same products, giving you that little extra edge in your bargain hunt. It’s a way to put extra mileage in your dollar without doing the legwork.

Organic Expansion  

Organic Expansion 
Image Credit: kevin via pexels

So as to keep up with consumer demand, Walmart is adding organic items—organic kale and grass-fed beef—making it easier and cheaper to eat healthy.

According to an article in Whole Foods magazine, organic sales at Walmart grew 10% last year alone, and that isn’t a mere fad.

Impulse Buy Sections Near Checkout  

Impulse Buy Sections Near Checkout  
Image Credit: Wikimedia Commons

Those enticing snacks and chocolate near the till aren’t for kids. Manufacturers put them there, so you’ll want to buy them while you wait in line.

Impulse-buying at the store is rising, and this placement is an income stream for Walmart.

Strategic Product Placement  

Strategic Product Placement  
Image Credit: Antonio_Cansino via pixabay

Items that complement each other are generally placed close by to spur group purchases. Think pasta and sauce or chips and salsa.

This position also makes shopping more efficient and gives you a larger basket. That’s a win-win for Walmart and the customer.

Promotions That Pop  

Promotions That Pop 
Image Credit: itkannan4u via pixabay

Look out for clearance tags and rollback deals. These are not random flashes, of course, but are calculated to encourage sales during lulls.

Since 60% of people will spend more on items that are on sale, such sales are a great way for Walmart to keep the aisles full.

Seasonal Aisles  

Seasonal Aisles  
Image Credit: Alexas_Fotos via pixabay

Walmart has aisles that are seasonal, depending on the time of year. Special sections, like Christmas decorations or Halloween costumes, attract people and sell things.

Check them out if you’re in the store this holiday season.

Sneaky End Caps  

Sneaky End Caps  
Image credit: stevepb via pixabay

End caps, those displays near the end of every aisle, are hotspots. Walmart uses them to advertise seasonal items, new products, or specials.

End caps can drive product sales because they induce impulse buying, which is 60% of the purchase, according to retail professionals. This is why they are a critical part of Walmart’s merchandising arsenal.

Tech-Savvy Shopping  

Tech-Savvy Shopping  
Image Credit: Pexels

Shopping has never been more convenient, thanks to the Walmart app integration. There are mobile coupons and features such as Savings Catcher, which scans your receipt and reimburses you the difference if it can find a cheaper price elsewhere.

People who download the Walmart app save 20% more than the non-users.

Private Label Magic  

Private Label Magic  
Image Credit: Justine007 via Pixabay

Walmart’s own brand, Great Value, is always in the perfect location alongside the bigger names. This is an attempt to have an inferior alternative that isn’t bad.

A New Food Industry Association (FMI) report says 41 percent of people are purchasing private-label products. This method builds brand affinity and pleases low-budget customers.

Disclaimer – This list is solely the author’s opinion based on research and publicly available information

15 Things to Never Buy at The Home Depot

Photo Credit: Pexels

15 Things to Never Buy at The Home Depot

How To Save Money Fast – 26 Easy Tips

Photo Credit: Pixabay

How To Save Money Fast – 26 Easy Tips

Similar Posts